357 Felipe Santos Rodríguez Strategic communication in modern conflicts : Afganistan power or enrichment. These groups in question, are no longer States, but are determined by race, religion or territory; as well as the dynamics, which becomes global, thanks to its media projection 4 Michael Ignatieff in his book on the war of Kosovo released eight years later, claims, similarly that the war in 1991 was in fact “the last of the old wars”: It mobilized a huge ground force and the vast logistical support necessary to sustain it. Also it was fought for the classical reason to revert, a clear example of, territorial aggression on a member State of the United Nations 5 The new wars have limited the geographical scope of its operations and theater; however, its psychological scope has now a global range, which is developing at an increasing speed. The Normandy invasion or any other Second World War operation, would come to the knowledge of the US public in the just two or three days after its occurrence. When New York on Fifth Avenue was celebrating the invasion with clenched fists, advancing Allied troops in the north of France already knew several days before that the soldiers where in a strong position and were organizing the recovery of the terrain that was in the possession of the Nazi army. After the Gulf War, two factors altered the scenario, which would affect progress in these new conflicts: the birth of other global satellite channels as well as Internet expansion. Technological advances in telecommunications and its dissemination throughout the world would begin to profoundly change the rules of international relations. On the one hand, it had facilitated the transfer of science, technology, information and ideas from the center to the periphery of power. Furthermore, it facilitated the emergence of a new type of influence, culture, and the so-called soft power. A concept that Joseph Nye had started in 1990, after the end of the Cold War, today it has grown in intensity as the years passed by. Traditional channels of diplomacy gave way to information and communication resources widely available to NGO players. For the first time it faced 30,000 NGOs against 200 states, international organizations and large multinational corporations. The state, as such, stopped having a monopoly on information. Global communication policy was redefined in terms different from those we had known so far. The emergence of an alternative model of power, soft power or the ability to attract and co-opt versus hard power to coercion or use force (military) and or give money as a means of persuasion (economic dependence), rethought the name of the game6 4 KALDOR, M. Las nuevas guerras. Violencia organizada en la era global. Barcelona: Tusquets, 2001, pp. 15-28. 5 IGNATIEFF, M. Guerra virtual. Más allá de Kosovo. Barcelona: Paidós, 2003, p. 12. 6 NYE Jr., J. S. La paradoja del poder norteamericano. Madrid: Taurus, 2002, pp. 63-69.
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