386 Revista del Instituto Español de Estudios Estratégicos Núm. 2 / 2013 contemplate actions relating to communication or tools involved in a project. 2. Short and long term planning. Communication is strategic because it is intends to achieve a particular outcome in a specified period of time. Therefore their actions are scheduled over time depending on the audience and social context. It is not always suitable to communicate a message at any given moment. Planning is essential and it must adapt to a given time frame or preparation of a military operation. 3. Objectives should be clear and measurable. This is particularly interesting in the realm of missions and military operations. In an environment where war is no longer declared nor concluded with an armistice, the operations should be considered as terminated when they have achieved their proposed objectives and whose actions were justifiable. Other type of objectives is more general, such as the security of a country. 4. Inform, influence and persuade. The three most important actions of a proactive strategic communication. 5. Global audiences. Only one of the definitions required that the audience of strategic communication should be of a foreign origin. The term global adjusts better to the definition. Since the two fundamental audiences -avant-garde and conservative- will have in turn others audiences that will broaden their range spectrum. 6. Accurate Information. This is the only term that is repeated only once. It is symptomatic that Admiral Stavridis, present Supreme Allied Commander of NATO, has included it in his definition. Credibility is the gem of strategic communication, as it was proven in the war of Afghanistan and it was made clear by General Petraeus, in the first command that he issued to his men. His loss seriously threatens the success of the missions. It is very hard to obtain and is extremely easy to lose. 7. Evaluation of the results. All strategic communication policy has to measure its results as well as to analyze what has transpired: if the results have been achieved, evaluate whether they have been completely acceptable, if they were not achieved, the causes of its failure and to take the necessary measures to avoid them happening again in the future.
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