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Journal of the Spanish Institute for Strategic Studies Núm. 13 / 2019 Figure 11 – Governance process in Land-Capture model Revista del Instituto Español de Estudios Estratégicos n.º 13 - Año: 2019 - Págs.: 275 a 306 300 and save them”. They are invariably all clean-shaven, which is a clear attempt to make them look “less like Muslims”. Additionally, as in this example, where the site of the executions was Dabiq, which carries a historical significance in Islamic history being the place of decisive battle between Islamic forces and the crusaders. Governance in Land-capture model The following process shows how ISIS has gone about imposing its governance on areas it captures. Following on from the conquest of a city or region, the first governance steps ISIS takes is to set up humanitarian and other social services provisions42. This is designed to woo the local population, which has potentially been deprived of these services by the outgoing government. Water and food is supplied, generally free of charge, bakeries are opened up, and free oil and blankets are provided in winter season. Mini clinics are operationalized to provide basic healthcare for the local population. Communities generally welcome these initiatives, as they come right after periods of civil war and strife, and are therefore considered to be acts of kind-ness. This is followed by outreach events where religious competitions and fairs are held, fighters make presentations and they answer bland planted questions from the 42  Hall, B. “Inside ISIS - The Brutal Rise of a Terrorist Army”.New York: Center Street. 2015.


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